Brand Identity
Brand identity for an ethnic jewelry company specializing in authentic, handmade pieces. The design needed to translate to packaging, tags and other retail collateral while staying true to the craft-based foundations of the brand.
The signature pattern is built from geometric shapes - circles, arcs, and squares - referencing the structure of traditional beadwork and embroidery. The color palette draws from folk textile traditions: navy, terracotta, amber, and teal.
