Packaging design
A collection of product packaging projects spanning food, personal care, and beverage categories. Each label was designed independently with its own visual direction, tailored to the product and its target consumer.
Despite the range of products, each design prioritizes strong shelf presence and a clear visual identity - from handcrafted and artisanal to fresh and modern.
ALLUME’
Label design for a hand wash, part of a multi-scent series. Each variant in the series carries its own scent identity while sitting within a cohesive system. The illustration was hand-drawn digitally, with the intention of giving the line a refreshing, modern feel that works across the full range.
NUTRAE
Label design for a peanut butter brand. I created a surface pattern with a swirling, fluid form that visually references the texture of the product itself, giving the label an organic and appetizing quality while keeping the overall layout clean.
RYZE
Label design for Ryze energy drink. The gradient was designed in Photoshop, the idea is to suggest a burst of energy - shifting through deep, high-intensity tones. It gives the can a confident modern appearance with strong shelf appeal.
